October 1, 2022


Fashion groove

Valley Beauty Supply celebrating 100 years


Valley Magnificence Provide opened its doorways in 1922 and is now top toward its fifth generation, celebrating 100 a long time in small business. They specialize in selling wholesale to barber shops and elegance shops in the course of South Texas.

And the essential to their accomplishment?

“We pleasure ourselves in giving our consumers superior support,” said Joe Edward Lopez, salesman for Valley Natural beauty Supply.

Valley Elegance Provide has been owned by family members all these many years.

“It can be exciting to know that my fantastic-grandpa begun this,” said co-Terri Lee, proprietor of Valley Natural beauty Offer. “He fundamentally arrived from very little, and for this to be five generations in business enterprise is awesome.”

“My sister Terri and I are fourth-era, we have the fifth-technology right here,” claimed James Lopez, co-operator of Valley Beauty Source.  “We have uncovered from the previous generations, as we’re instructing the fifth-generations, and they are choosing up rather properly and we just keep on to go on.”

In excess of the a long time, they’ve viewed their reasonable share of challenges, such as the pandemic.

“It modified the way we do things, wherever we had to provide curbside assistance,” stated Lee. “Beauty retailers are not critical, so we experienced to produce to people’s houses, some men and women have been operating from their home.”

“We came down on a large amount of rates to assistance the salons cope and get back again on their toes,” stated James Lopez.

They are now concentrating on modifications – all to make the organization improved.

“Adjust is really hard,” Lee stated. “When you go from an older era and the more recent technology are trying to inform you how things should be accomplished, or educate you how things are heading now, it is really kind of difficult due to the fact factors have been done the similar way for so lots of a long time. Even so, technology is switching and we want to improve alongside with it, so we are now finding out from our fifth generation.”

And that discovering will proceed — for generations to come.

Valley Elegance Provide: Created in the 956.


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