November 26, 2022


Fashion groove

Trixie Chua, founder of Singapore sustainable fashion brand Dear Samfu


The cheongsam is fast getting to be a fixture in the wardrobe of quite a few Chinese women as extra embrace their Asian heritage. In contrast, several know about the cheongsam’s far more “practical cousin”, the samfu, even nevertheless we may see our grandmothers carrying it each day.

“Samfu” is Cantonese for shirt and trousers. Ahead of quick manner gave us an countless carousel of blazers, bralets, mini skirts and maxi dresses, it was the wardrobe staple of young Chinese females from our grandmother’s technology.

This two-piece outfit took them just about everywhere. They did domestic chores, visited family and even attended weddings in it.

It was also built to past a lifetime. Quite a few elderly females in their 80s and 90s still have and have on the identical a long time-outdated parts nowadays, seldom throwing out outdated dresses.

That, to entrepreneur Trixie Chua, is the epitome of sustainable vogue.

In 2020, the 30-12 months-outdated tech marketer started out her label Pricey Samfu as a facet hustle to provide grandma’s style and ethos again. She has since bought all around 1,000 pieces to young girls aged in between 25 and 35, spearheading a mini-samfu renaissance.


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