June 2, 2023


Fashion groove

The 20 Most-Purchased Fashion Items of May

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or as we like to say, “shopped it out”). Whether you’re interested in upgrading your work from home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 actually purchased by Who What Wear readers (and, let’s be honest, staffers too) over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly not only to reflect the best purchases we’ve made but also what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 20 most popular fashion items our readers purchased in May, and be sure to let us know if your must-haves made the list. We may shop till we drop, but our DMs are always open.

Tops and Tanks

H&M Cotton Shirt ($18)

Dress it up for Zoom calls or dress it down with distressed denim.

H&M Puff-Sleeved Top ($10)

Puff sleeves are one of the major trends we’re seeing this summer. We love the extra oomph of this top in bright red, but it comes in neutral hues, too. 

Treasure & Bond Dobby Classic Shirt ($69)

Whoever said button-downs can’t be comfortable? We’re fans of this slightly slouchy fit. 

BP. Crewneck T-Shirt ($15)

Readers agree: You can’t go wrong with this classic crew neck. 

H&M Ribbed Tank Top ($7)

The perfect ribbed tank comes in at a close second. 

Topshop Racerback Tank Top ($10)

Try the racerback style for a fashion-girl spin on your next sleeveless look.

H&M Linen Tank Top ($15)

Found: The perfect linen tank for summer. 


H&M Crinkled Cotton Dress ($25)

Perfect for poolside or picnics. 

H&M Ruffle-Trimmed Dress ($25)

A romantic dress that doubles as a nightgown? We’ll take two!

H&M Puff-Sleeved Dress ($35)

This lightweight dress is back for the second month in a row, but this time in a bright-pink hue. 

Pants and Shorts

H&M Sweatshorts ($13)

Who could have guessed that this would be the summer of sweatshorts?

H&M Linen Joggers ($35)

We’d wear these linen joggers year-round if we could. 

Zella Barely Flare Live in High Waist Pants ($65)

Three words we love: high-waisted flare leggings. 

H&M Pull-On Pants ($30)

Easy on, easy off. Good to go. 


Natori Bliss Perfection Underwire Contour Bra ($68)

Everyone we know who owns this bra absolutely loves it. It’s the one item that’s been on this list every month in 2020!

Commando Butter Seamless Hipster Panties ($17)

Restock your underwear drawer with this seamless style. 

Shoes and Accessories

Birkenstock Essentials Arizona Waterproof Slide Sandal ($45)

Back on the list after a brief hiatus, Who What Wear staffers swear by Birkenstocks for the summer, and it’s clear our readers love them, too. 

Steve Madden Issy Slide Sandal ($49)

Strappy sandals are always in style. 

Outdoor Voices Ov Face Mask (5-Pack) ($25)

This five-pack of facemasks from OV are great to share with friends and family on your next socially distanced activity. 

Onzie Mindful Masks (2-Pack) ($24)

We also love these brightly-colored masks from Onzie. 

Megababe Squeaky Clean Hand Sanitizer Pump ($18)

Surprising no one, Megababe continues to be one of the top brands on our radar. Thousands of readers have purchased this Squeaky Clean hand sanitizer, but have you tried the brand’s Bust Dust or Thigh Rescue yet? We have a feeling those summer must-haves will be climbing the chart soon. 

Next: The Complete Capsule: 11 Summer Essentials to Carry You Through Till Fall

This article originally appeared on Who What Wear

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