December 6, 2022


Fashion groove

Revlon files for bankruptcy amid competition and supply chain stress


Revlon has filed for bankruptcy as competitors from newer manufacturers and pandemic supply chain issues have battered income.&#13

The international elegance corporation, which sells goods in additional than 150 countries, has struggled with large personal debt. It shown $3.7 billion in overall debts in a Wednesday courtroom submitting, substantially of it crafted up in attempting to compete with beauty startups.&#13

A lot of new cosmetic firms are backed by superstars who can depend on an present fanbase to produce hoopla and product sales, these as Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics. Offer chain challenges and labor shortages, exacerbated by the pandemic, have also proved difficult for Revlon.&#13

“Client demand from customers for our solutions stays strong — people adore our models, and we proceed to have a nutritious marketplace placement. But our tough funds construction has limited our capacity to navigate macro-economic challenges in purchase to fulfill this desire,” Debra Perelman, Revlon’s president and CEO, claimed in a assertion.&#13

Revlon submitted for Chapter 11 personal bankruptcy, which will make it possible for it to restructure its obligations to collectors although remaining in enterprise. It owns multiple models, together with Elizabeth Arden, which it bought in 2016 making use of primarily financial loans.&#13

Revlon was established in 1932 and commenced by providing nail polish. By 1957, it was advertising lipsticks and had expanded its sales internationally. During much of the 20th century, it was among the most preferred attractiveness brands in the U.S. Billionaire Ron Perelman — Debra Perelman’s father — acquired the corporation in a hostile takeover in 1985. His keeping organization, MacAndrews & Forbes, owns the huge the greater part of the firm’s shares.&#13

Debra Perelman grew to become Revlon’s 1st female CEO in 2018. She pledged to modernize the brand to contend with upstart organizations and switching shopper preferences. &#13

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