September 26, 2020

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Fashion groove

Personalised perfume manufacturer The Atlchemist Atelier eyes collaborative retail growth

Opened in 2018, The Alchemist Atelier is the brainchild and customer-struggling with model of Noustique – a Spanish perfumery joint enterprise designed by German house equipment company BSH Hausgerate and trend and fragrance major Puig.

Headed up by two ex-engineers from BSH’s innovation section, Noustique and its brand The Alchemist Atelier supplied a €350 at-residence personalised fragrance product that enabled customers to style and blend formulas from a assortment of pre-developed accords and include-ins. The very same system was used in its Paris retail store exactly where shoppers could arrive in and design their personal perfumes.

The Alchemist Atelier in France, Spain, Germany, Italy and British isles

Alvaro Suarez, CEO of Noustique, explained the brand name had lately expanded into four additional markets further than France – Spain, Germany, Italy and the Uk – and was now doing work on a system to get The Alchemist Atelier on the floor in these countries.

“We are concentrating ideal now on how to open some actual physical touchpoints for new international locations by means of much more collaborative strategies,”​ Suarez told CosmeticsDesign-Europe. “We’re not heading to open new flagships because, from a means place of see, we want to be much more flexible.”

Asked if pop-up shops could possibly be an possibility – touted by retail experts as a potent preference in a publish-COVID world​ – he claimed: “Actually, we’re analyzing unique possibilities and approaches, but of course this type of in-store design or any collaboration with actual physical contact factors and verticals is on the playing cards. We’re searching to see the place our idea will suit much better for customers, from an knowledge point of view.”