H&M subsidiary & Other Tales, which also has a variety of magnificence products, is screening a vending equipment with its merchandise in Paris. The retailer needs to advertise contactless procuring throughout the coronavirus pandemic.
The return of vending machines
Manner model & Other Tales has mounted a vending machine for bath and human body products at Galeries Lafayette Haussmann in the French money. It is located in the women’s manner office on the next floor and features a confined assortment of the retailer’s very own branded goods, such as hand cleaning soap, mini hand lotions, eau de toilette and fragrance.
“By reviving the notion of the vending machine, & Other Stories transforms a seemingly overlooked space into a small hub featuring fragrances and splendor items whilst concurrently telling their tale,” suggests a website write-up from the style team. Even so, H&M is not the only retailer to rediscover this device: from jewellery merchants to discounter Aldi, vending devices are clearly producing a big comeback.
With very low rates (among 5 and 30 euros) and contactless payment, H&M hopes to get to additional consumers in a really obtainable way. The vending equipment must appear like a mini version of the brand’s shops, arousing the curiosity of people or serving as a fast point of sale for existing consumers.
The vending machine is a take a look at carried out in collaboration with The Laboratory, the innovation division of H&M Group: “We try to consistently establish and challenge ourselves and there is often area for attention-grabbing new ideas and initiatives. With this pilot collectively with & Other Stories we want to give a good client experience with advantage and nearby relevance by becoming current in prospects everyday lifetime. We take a look at tiny and scale intelligent when getting learnings, starting up with a person site in Paris”, states Anna Tillberg Pantzar, head of The Laboratory. If prosperous, the concept can also be rolled out elsewhere and potentially extended to other products and solutions or even other models.