July 1, 2022

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New social shopping platform Prismpop has raised $5M total seed funding to help consumers discover what to buy | News


Prismpop bridges social articles, influencers, and e-commerce to assistance Gen Y and Z usage practices

PASADENA, Calif., May well 10, 2022 /PRNewswire/ — The environment of elegance, fashion and other woman-oriented products can be huge, confusing and saturated, even to its most committed consumers, specially when they are browsing on-line far more than ever. So substantially so that, Prismpop was established to help female customers find what to buy in the e-commerce world.

New social procuring system Prismpop has elevated $5M full seed funding to aid shoppers discover what to get.

Starting as a Santa Monica-primarily based Mucker Funds (acknowledged for funding Honey and TaskRabbit) incubated company, Prismpop has declared that they have lifted $5 million in total funding to-date. The new round of seed fundraising was led by Feminine Founders Fund, the largest seed fund investing female business people, participated by Basis Capital, Revolution Funds, Plum Ventures, Mucker Cash and Uphonest Capital. Added investors from the previous spherical include Unshackled Ventures, Alumni Ventures Group, Sequoia Cash (Scout Fund), Plug and Play, and much more. 

Prismpop’s social shopping platform aims to amplify the development and sharing of woman way of living information so that shoppers could be equipped with authentic data from the browsing local community though they uncover what to invest in on line.

Prismpop is headed by CEO and founder, Peggie Li, a Bytedance (identified for Tik Tok) alumni who set up their North American presence as its initial U.S. member. Prior, she held digital media management roles at Maker Studios (obtained by Disney), AwesomenessTV (obtained by Dreamworks), Leaf Team, Fox Networks, and Sony Photographs.

“We want to empower female shoppers with reliable info to make online paying for selections they can experience self-assured in,” suggests Prismpop CEO Peggie Li. “From the entire world of cosmetics to trend to health and fitness, our objective is to supply personalised articles and local community interaction that conjures up consumers into an advanced way of purchasing. It really is buying and sharing with mates re-invented.”

Prismpop’s team is joined by users of marketplace-leading apps these kinds of as Grindr and Tik Tok, as very well as co-founder and head of content Maggie Knox, formerly of Awesomeness Tv set/NBCUniversal, a multi-channel network focused on feminine teenage material. 

About Prismpop

Prismpop is a feminine-oriented social browsing local community targeted on sharing insights and merchandise that uplift your life-style. Uncover on cellular and the internet your new favourite item, browsing advice, product testimonials, attractiveness insider secrets, style suggestions, meals tips and extra. prismpop.com

Cision Perspective initial written content:https://www.prnewswire.com/news-releases/new-social-procuring-system-prismpop-has-lifted-5m-complete-seed-funding-to-assistance-buyers-uncover-what-to-purchase-301543263.html

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