June 9, 2023


Fashion groove

Moncler to launch fragrance line in 2022 by Interparfums arrangement

The special license arrangement was valid until the end of 2026, with the chance of extending 5 years, and would see Moncle, best-recognised for its luxe skiwear, undertaking into fragrances for the first time with the launch of a line scheduled for the first quarter of 2022.

All perfumes and fragrance-relevant goods produced less than the agreement with Interparfums would be distributed globally throughout a assortment of spots, together with Moncler-have stores, division and speciality retailers and responsibility-totally free outlets.

Translating vogue ‘uniqueness’ into fragrance

Remo Ruffini, chairman and CEO of Moncler SpA, reported Interparfums’ “renowned experience and creativity”​ manufactured it the excellent husband or wife for the style brand’s go into fragrances, as the company would make sure Moncler’s “DNA and exclusive identity” ​translated into this new class.

Ruffini claimed the launch into fragrances was component of a wider “selective manufacturer extension strategy” ​that aimed to further more enrich the brand expertise for customers.

Philippe Benacin, chairman and CEO of Interparfums SA, claimed landing a license arrangement with Moncler was a “great achievement”​ for Interparfums, specially provided how “distinctive”​ the Italian manner brand’s achievements had been and how well-related it was with “authenticity, top quality and excellence”.

The luxurious blur – manner, fragrance and cosmetics

The blur concerning style, fragrance and cosmetics was long-set up, with most major trend properties functioning in perfumes, fragrance solutions or cosmetics. And lots of were actively increasing ability in these classes.