Her content material ranges from displaying how to wear a distinct colour to videos showcasing her and Anoushka’s complementary mom and daughter design. She also partakes in the most up-to-date TikTok challenges, possessing carried out almost everything from the emoji problem to the Gucci challenge, in which a person attempts to gown like a Gucci design by piling a bunch of random clothing on major of one another.
Via her web page, Vigier wants to empower other women of all ages more than 50 to be bold and fearless with their type as well—even on an application such as TikTok, the place boomers are not the concentrate. “I produced my web page to show that girls of my age have fantastic taste, revenue, and independence to do what we want, when we want,” suggests Vigier. “Today several girls are contacting me mainly because I have disclosed yet another way to use clothes with colours, shapes, materials, and the famous mixing and matching that I often use in my outfits.”
Underneath, Vigier talks about her favored wardrobe items, what her day position looks like, and what the upcoming significant pattern on TikTok will be.
1. What is your process for making? Where do you get tips?
To notify you the truth of the matter, I never prepare nearly anything in progress. All the things is completed on intuition. I am often seeking for my tunes, and it will established the tone. [It depends on] my temper, of program, but even if I wake up in a negative temper, it by no means lasts incredibly very long. My concepts arrive to me from in all places: a movie, a sound, a push post, a Television demonstrate. All the things is a source of inspiration.
2. How would you explain your wardrobe? What are some of your favored items and labels?
Fifty per cent of my closet will come from secondhand and thrift shops. My daughter is normally telling me that my wardrobe seems to be like a boutique. It is wholly eclectic, with goods that I have had for much more than 30 many years now. Like a phenomenal Jean Paul Gaultier very little black gown or some incredible Christian Lacroix items. I’m really intrigued in the operate of Nordic brands such as Samsøe & Samsøe, Stine Goya, Ganni, Customade—but all these labels are combined with brand names like Arket, COS, and & Other Stories. My beloved labels are Margiela, Chanel, and Jacquemus. So in my very small boutique, each and every working day, I’m spending far more than just one hour deciding on my outfit. And from time to time I’m changing twice.
3. What does your day career seem like as a design and style director?
I selected to settle down in Copenhagen for the reason that I wanted to regenerate myself and find new inspirations. And I seriously like the hygge way of life—and, of program, the design and style. I am not regretting this choice, as my journals are now setting up to get famed in Denmark too, and I am proud to say that Young ones magazine provides the most photograph shoots in the kids’ trend marketplace. My task is made up of driving my business. My working day is break up in two elements: In the morning I’m doing work on [my own brand], with TikTok video clips, collaborations, and photo shoots, and the afternoon is entirely dedicated to Youngsters. It’s a entire-time job. And I seriously really like it. This is what I’m attempting to explain to the new generation when I’m likely stay on TikTok: to consider to do the work they actually want to do and not just due to the fact they have to. To go to work with a smile on their facial area.
4. We adore that you are, as you place it, “over 50 with type.” TikTok appears to be to be for a incredibly younger viewers, but do you assume there is space for trendy creators who are extra developed up?
My viewers is created up of persons ages 15 to 75. They are all interested in style and will need information and outfit strategies for each day lifetime. This is my objective, to combine well known, high-class makes with more compact makes in order to suggest additional inexpensive seems to be. I’m attempting much more or much less to integrate additional [brands with] moral values way too. TikTok is a excellent channel simply because of its diffusion electricity and the no-filter element. It’s far more successful than Instagram appropriate now [at reaching people], as many of my movies have been found amongst 40,000 moments and far more than 1 million situations globally.
5. What’s the most specific piece in your closet?
My Jimmy Choo sneakers. I bought them for my wedding ceremony and I’m even now carrying them with enjoyment.
6. What is your most loved TikTok that you have ever made? What took the longest?
My best TikTok is the one particular that I manufactured with my daughter making use of outfits in eight distinctive colours, and it was also the most challenging and longest that I have produced.
7. What do you assume will be the subsequent huge craze on TikTok?
Oh, tough to say. There are not so several completely fashion developments on TikTok. But they really should question us to make digital catwalks or make movies about outfits as a result of distinctive many years. I just did one particular on the ’60s, ’70s, and ’80s, and it was so considerably pleasurable to make. TikTok really should acquire me on as a specialist I have so quite a few suggestions! The Gucci problem was interesting to make. Quite a few folks did it in a humorous way, enjoying with shades and overlays. These are in truth the Gucci codes, but I preferred to make an outfit more reasonable, and actually it’s an outfit that I would happily use in town. On TikTok I’m subsequent numerous fashion people who of course encourage me, but I’m trying to enjoy them just a bit, so I am not motivated too a lot.