August 8, 2022

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Fashion groove

High fashion isn’t just for humans


High fashion isn’t just for humans

Pawsitivity sells harnesses, collars, & leashes handmade in Chelmsford to add flair to your furry friend’s style



♪ SHAYNA: WHO SAYS HIGH IS JUST FOR HUMANS? PAWSITIVITY IS A PET APPAREL BRAND THAT MAKES DOG SAFETY STYLISH. >> YOUR DOG IS A REFLECTION OF YOUR PERSONAL STYLE. SHAYNA: THE HARNESSES ARE MADE FROM SOFT QUICK DRYING FABRIC, ADORNED WITH CUSTOM PRINT, HANDMADE IN THEIR WAREHOUSE. >> WE FOCUS ON TIMELESS PRINTS. A LOT OF OUR PRINTS ARE HAND SKETCHED. THE COLORS ARE BEAUTIFUL. SHAYNA: THE LINE INCLUDES COORDINATING COLLARS AND LEASHES AND IS A TRUE PASSIONATE PROJECT FOR THE OWNERS. >> I WAS WALKING MERLIN, AND JAMES WAS SITTING AT AN OUTDOOR BAR IN BOSTON AND MY DOG WAS INTERESTED IN MEETING HIS DOG. THAT IS HOW WE FIRST MET. NOW WE HAVE TWO KIDS, TWO DOGS, BUSINESS AND A PARTRIDGE IN A PEAR TREE. SHAYNA: WHEN THEY MET, HER DOG WAS WEARING A PROTOTYPE SHE DESIGNED. >> NEITHER ONE OF US COULD FIND A GOOD STUFF FOR LARGE OR SMALL DOGS. IT HAD ALL BEEN HEAVILY COMMODITIZED. THE PRINCE — PRINTS WERE NOT THAT EXCITING. SHAYNA: THE COUPLE COMBINED THEIR LOVE FOR DOGS AND FLAIR FOR FASHION TO BRING THEIR SOLUTION TO MARKET. >> ALL OF OUR GEAR IS REALLY FUNCTIONAL. WE MAKE STUFF THAT WE USE WITH OUR DOGS. WE HAVE COMFORT AND USE IN MIND. >> THIS IS WETSUIT MATERIAL. IT DOES EXTREMELY WELL IN THE WATER. ALL OF THE HARDWARE IS SALTWATER RATED. SHAYNA: POSITIVITY ON A –PAWSITIVITY IS SOLD IN NANTUCKET. THE ISLAND STYLE IS DISTINCT IN THE DESIGNS. >> WE HAVE NEW PRINTS COMING OUT FOR THE SUMMER. WE HAVE A HONEY HYDRANGEA ONE IS GORDON — THAT IS GORGEOUS. SHAYNA: OTHERS INCLUDE ANCHORS, STARS & STRIPES AND LOBSTERS. >> WE HAVE CLOSE TO 100 DIFFERENT PRINTS WE HAVE CREATED. SHAYNA: IF YOUR DOG IS LOOKING TO SIT IN THE LIFE OF LUXURY. THERE IS A KARAT GOLD LINE. >> WE OFTEN FIND PEOPLE BY IT AS A GIFT. >> BUYING FOR THE DOG CAN BE A BIT LESS RISKY THAN BUYING FOR THE PERSON. SHAYNA: THE HARNESSES ARE SEAMLESS AND REVERSIBLE AND MADE FROM ALL VEGAN MATERIALS. >> THE BUCKLE IS CON TOWARD. YOU CAN ATTORN IT IN THE POCKET HERE. SHAYNA: HAPPY MARRIAGE OF FUNCTION AND FASHION. >> DOGS ARE SOMETHING THAT ARE A COMMON GROUND FOR A LOT OF DIFFERENT PEOPLE. YOU MAY NOT CONNECT WITH THEM ON POLITICS, BUT YOUR LOVE OF DOGS, IN THIS DAY AND AGE, THAT IS SOMETHING POSITIVE. SHAYNA: OH MY GOSH, SO CUTE. PAWSITIVITY IS EXPANDING OVER TO MARTHA’S VINEYARD. REBECCA AND JAMES RECENTLY OPENED A STORE IN EDGARTOWN. THEY’RE ALSO WORKING ON INTEGRATING TECHNOLOGY INTO THEIR PRODUCT LINE. THIS SUMMER, THEY’RE PLANNING TO BEGIN OFFERING COLLARS WITH GPS TECHNOLOGY BUILT IN, ALLOWING OWNERS TO TRACK THEIR DOGS I

High fashion isn’t just for humans

Pawsitivity sells harnesses, collars, & leashes handmade in Chelmsford to add flair to your furry friend’s style

Pawsitivity is a pet apparel brand that makes dog safety stylish. The harnesses, coordinating collars and leashes are adorned with custom prints handmade in the company’s Chelmsford warehouse. The line is a true passion project for owners and wife-and-husband team Rebecca McCrensky and James Broad. The products are sold at the company’s flagship store in Nantucket.

Pawsitivity is a pet apparel brand that makes dog safety stylish. The harnesses, coordinating collars and leashes are adorned with custom prints handmade in the company’s Chelmsford warehouse.

The line is a true passion project for owners and wife-and-husband team Rebecca McCrensky and James Broad. The products are sold at the company’s flagship store in Nantucket.



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