Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses

Google has a short while ago additional a new “Learn” filter to the Google Searching research facet bar to filter shopping final results by Black-owned, Latino-owned, Veteran-owned or Women-owned firms. I believe this was extra at the very least a few months back when Google extra the lesser shops filter but I am not 100% positive on timing.

For some lookups, you will see this filter on the still left side, beneath the title “Learn.” It lists Black-owned, Latino-owned, Veteran-owned or Females-owned enterprises as probable picks – click on the image to enlarge:

Google has documented this in its assist files but that doc was current someday between July 2021 and April 2022 to incorporate this Learn feature in the written content. So I do imagine this was additional right after Google additional the black owned label to Google Procuring but possibly all around the identical time Google extra the smaller merchants filter in March 2022?

Hat idea to Shameem Adhikarath who notified me of this on Twitter:

Google Procuring Filter By “Girls-owned organizations”. is it new? pic.twitter.com/Hp9Pjkz7bm

— Shameem Adhikarath (@shemiadhikarath) June 30, 2022

Discussion board discussion at Twitter.