May 28, 2022

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Fashion groove

Dunkin’, e.l.f. Beauty unveil coffee and donut-inspired makeup line [Video]

Dunkin’, e.l.f. Beauty unveil coffee and donut-inspired makeup line [Video]


Dunkin’ is likely glam.

The coffee-and-donut large partnered with cosmetics brand e.l.f. Splendor (ELF) to launch a new minimal-edition make-up collection.

The products, which will be readily available to invest in exclusively on elfcosmetics.com, as nicely as at ULTA Elegance (ULTA) merchants and ulta.com beginning March 31, consist of six individual pieces that appear in an array of donut- and espresso-motivated shades, styles, and textures.

Charges variety from a $6 espresso lip scrub to a $16 ‘Dunkin’ dozen’ eye shadow palette, encouraged by some of the chain’s most effective-marketing donuts like strawberry frosted with sprinkles and Boston Kreme.

Other merchandise in the selection consist of a “glazed-up” basis primer for $12, Dunkin’-hued lip glosses for $12, and a donut-influenced attractiveness blender for $9.

The comprehensive established, which also includes a one-of-a-form e.l.f. x Dunkin’ reusable cup and straw-motivated brush combo, retails for $75.

“We have lengthy admired the legitimate link e.l.f. has cast with their community and imagine it mirrors the link we have with our Dunkin’ lovers,” Peter Callaro, Dunkin’ VP of built-in marketing and advertising communications mentioned in a press release.

“We’re thrilled to staff up with e.l.f. to bring Dunkin’ devotees an interesting, new way to energy their ‘get-up-and-go’ everyday regimen,” the govt included.

e.l.f. x Dunkin’ makeup & beauty collection (Courtesy: Davide Luciano)

e.l.f. x Dunkin’ makeup & beauty assortment (Courtesy: Davide Luciano)

Dunkin’ is not the only mouth-watering collaboration for e.l.f. Splendor.

Past year, the manufacturer teamed up with Chipotle (CMG) for the next time, releasing a menu-encouraged make-up palette that involved colors resembling white and brown rice, pinto beans, black beans, salsa, guacamole and lettuce, among other folks.

“We’re always on the lookout for methods to lead culture and keep top rated of intellect amid Gen-Z consumers,” Tressie Lieberman, Chipotle’s vice president of digital promoting, informed Yahoo Finance at the time.

e.l.f., which has been 1 of the most reasonably priced and obtainable models on the market place, lately raised rates for some of its much more reasonably priced solutions amid mounting fears surrounding inflation and the global supply chain.

In an Instagram publish previously this month, the organization wrote, “As we face a earth of growing prices, costs on quite a few of our items will boost. Most solutions impacted will raise in rate by $1, while costs on some of your favorites will continue being the identical. We stay dedicated to transparency and creating the ideal of elegance accessible at mic fall selling prices. Generally clean up, vegan, and cruelty-absolutely free.”

Alexandra is a Senior Entertainment and Food items Reporter at Yahoo Finance. Follow her on Twitter @alliecanal8193

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